Privacy Policy

At Okuwa Shop (“we”, “us”, or “our”), we approach your privacy with the same care we apply to selecting premium fishing gear. This policy explains how we collect, use, and protect your personal information when you visit okuwashop.com or make purchases from our Nottingham-based fishing equipment store.

1. Information We Collect

Like carefully selecting the right fly for the conditions, we only collect necessary information to serve you better:

• Order Information: Name, billing/shipping addresses, payment details (processed securely), phone number, and email
• Account Details: If you create an account, we store your login credentials and preferences
• Technical Data: IP address, browser type, device information, and pages visited
• Communication Records: Correspondence with our customer service team

2. How We Use Your Information

We handle your data with the precision of a well-balanced fishing reel:

• Process orders and deliver your fishing equipment worldwide
• Provide customer support with the responsiveness of a quality spinning reel
• Improve our website and product offerings based on angler preferences
• Send service-related communications (order confirmations, shipping updates)
• Prevent fraud with the vigilance of our Fragile Item Protocol
• Comply with legal obligations (like customs documentation)

3. Data Sharing & Disclosure

We’re as selective about sharing your data as we are about our Japanese-sourced jigging equipment:

• Payment Processors: Visa, MasterCard, JCB, and PayPal for transaction processing
• Shipping Partners: Only necessary delivery information to global carriers
• Legal Requirements: When required by law or to protect our rights
• Service Providers: Trusted partners who assist in website operations (under strict confidentiality)

We never sell your personal information to third-party marketers.

4. Data Storage & Security

We protect your information with the same dedication we apply to safeguarding premium Tenryu rods during shipping:

• All payments processed through PCI-DSS compliant systems
• End-to-end encryption for sensitive data transfers
• Regular security audits of our systems
• No retained payment information after transaction completion
• Data stored on secure servers with limited access

5. Your Rights

You have control over your data, just as you control your fishing gear:

• Access: Request a copy of your personal data
• Correction: Update inaccurate information (as precise as fly pattern selection)
• Deletion: Request removal of your data where applicable
• Objection: Opt-out of certain processing activities
• Restriction: Limit how we use your data
• Portability: Receive your data in a transferable format

To exercise these rights, contact us at [email protected].

6. Cookies & Tracking Technologies

Our website uses cookies – small digital markers that help us:

• Remember your preferences (like your preferred fishing discipline)
• Analyze website traffic patterns (with the precision of a fish finder)
• Improve your shopping experience
• Enable essential functions like your shopping basket

You can manage cookies through your browser settings, though some features may not work as smoothly as a premium fly reel without them.

7. International Transfers

As we serve anglers worldwide, your data may be transferred outside the UK/EEA. We ensure such transfers comply with applicable data protection laws and are protected by appropriate safeguards.

8. Policy Updates

We may update this policy occasionally – significant changes will be announced on our website. Continued use of our services constitutes acceptance of the updated terms.